The psychology of gold and why it has that allure

Posted by: assetpharmacy October 26, 2017
(CNN)When you think about the color gold, pictures of magnificence and overindulgence are most likely to come to mind. Human vision can discriminate countless colors, however it can discriminate trillions of chromatures– colored textures, stated Donald Hoffman, teacher of cognitive science at University of California, Irvine. “It is the chromature...
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