WeWork CEO Adam Neumann has actually been referred to as an devoted web surfer , one who has actually been understood to get his board and go, both in the Hamptons in Long Island, where he supposedly owns a house, in addition to in Hawaii.

Maybe it’s not a surprise, then, that WeWork is now likewise buying a so-called superfood business that was produced a number of years earlier by huge wave browse star Laird Hamilton, who Neumann was obviously surfing along with simply recently. In a video call with Neumann on Monday, a Fast Company press reporter kept in mind that Neumann is presently sporting a cast on among his fingers, having actually broken it throughout the getaway.

How much WeWork is buying the start-up, Laird Superfood , is not being revealed, however according to the food business, the cash will be utilized to sustain item advancement, acquisitions and to work with more staff members. A news release that was released without excitement previously today likewise keeps in mind that Laird Superfood items will be offered to WeWork members and staff members at choose areas quickly.

Some of those offerings are definitely intriguing, consisting of “efficiency mushrooms” that it states “utilizes the advantages” of Chaga, a fungi thought by some to promote the body immune system; Cordyceps, another fungi that’s been utilized for kidney conditions and impotence; and Lion’s Mane, yet another fungi thought by some to promote nerve development in the brain.

The business recommends including one teaspoon of the mushrooms every day to one’s tea, health or coffee shake.

Laird Superfood likewise offers beet- and turmeric-infused powdered coconut waters, “ultra-caffeinated” coffee and a range of coffee creamers, consisting of a turmeric-flavored number and a mint-flavored creamer.

It’s for an extremely particular customer, simply put probably one who actually Likes turmeric. Once again, what works for Laird Hamilton will unquestionably work for a lot of individuals who’ve enjoyed his decades-long profession with wonder.

Hamilton appears to be offering what he really consumes, too. As he informed The Guardian last spring of his own diet plan : “I enjoy espresso. You might offer me 5 shots of espresso, a quarter stick of butter, a quarter stick of coconut oil and other fat, and I’ ll beverage that. I might choose 5 or 6 hours and not be starving, since I’ m burning fat.”

Organic food start-ups have actually been raising cash left and right over the last few years, consisting of from conventional food business, along with from endeavor financiers, who’ve put billions of dollars into healthy treats and beverages, with combined outcomes .

For WeWork’s part, the financial investment isn’t the very first that has actually appeared rather far afield for the business. In among its more unexpected bets to date, WeWork purchased a maker of wave swimming pools in 2016. The size of that financing was likewise concealed.