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MillerCoors sues Anheuser-Busch over corn syrup Super Bowl ad
New York (CNN Business)The maker of Miller Lite and Coors Light does not see the amusing side of Bud Light’s corn syrup Super Bowl advertisements.
Bud Light’s advertisements throughout Super Bowl LIII promoted the truth that the beer is sweetened with rice instead of corn syrup. And they took jabs at its rivals.
In the very first advertisement, the Bud Light King, Bud Knight and others are attempting to determine what to do with a corn syrup barrel that was provided to them by error. They set out to the Miller Lite castle to see if the barrel belongs there, however the castle had actually currently gotten its shipment of corn syrup. They make it to the Coors Light castle whose residents have actually been looking for their corn syrup barrel.
MillerCoors stated in Thursday’s claim that Anheuser-Busch”outlined a prevalent and comprehensive marketing plan created to terrify customers into changing far from Miller Lite and Coors Light to Bud Light.” It implicated Anheuser-Busch of utilizing corn syrup as a fermentation help in beverages such as Stella Artois Cidre and Bud Ice.
MillerCoors stated it never ever utilizes high fructose corn syrup, which it states is various from corn syrup. It declared that Anheuser-Busch utilizes high fructose corn syrup in some of its beverages such as Rita’s Berry-A-Rita.
The American Heart Association advises that individuals restrict the quantity of sugar and sugarcoated, such as high fructose corn syrup and honey, that they take in due to the fact that excessive of it can result in weight problems, cardiovascular disease and diabetes.
MillerCoors is looking for court orders disallowing Anheuser-Busch from sharing the commercials and needing it to run brand-new marketing to remedy “deceptive and incorrect impressions produced amongst customers by the incorrect claims included in the project.” It’s likewise looking for expenses and damages.
Anheuser-Busch stated in a declaration that it waits the Bud Light advertising campaign.
“MillerCoors’ claim is unwarranted and will not prevent Bud Light from supplying customers with the openness they require,” stated Anheuser-Busch.
The Bud Light advertisements likewise upset the National Corn Growers Association , which tweeted after the Super Bowl:”America’s corn farmers are dissatisfied with you … thanks Miller Lite and Coors Lite for supporting our market.”
Anheuser-Busch stated at the time that it prepared to meet the association.
Read more: https://www.cnn.com/2019/03/22/business/millercoors-sues-anheuser-busch/index.html